Content marketing know-how at the CMCX


Five stages and a exposition hall as a point of reference for the entire industry

The CMCX is the leading European business platform for content marketing: this is where all the relevant market players gather to set the trends for the years ahead. In 2019, we expect over 5,000 visitors in the conference areas and at the exposition taking place at the same time on 12 and 13 March in Munich.

Thanks to five different stages as well as numerous themed specials and side events, the needs of all visitors are covered comprehensively (exclusive insights into the best cases, beginners’ know-how, deep dives for professionals, etc.).

The CMCX thus offers the most spectacular speaker line-up and the most comprehensive agenda in the German-speaking content marketing region. Here you will meet the top speakers and stars of the scene who know how successful content marketing works. Together with the networking Mecca in the trade fair hall, you will experience two days of pure content marketing and get the unique opportunity to share ideas with the content experts and the numerous marketing decision-makers present.


That’s why you should visit the CMCX

Use the programme on and off the stages, network with the other CMCX attendees and absorb all the information you need to improve your marketing and communicate more effectively. It will be demanding, communicative, entertaining, emotional – and we promise: never boring.

Main themes 2019

  • Outstanding best practice cases as inspiration
  • Know-how transfer from industry luminaries on content strategy and operational content marketing
  • Themed and trade fair specials „Content Platforms“ und „Native Advertising
  • Valuable insights for your business on lead generation & inbound marketing, automation, storytelling, future trends, etc.


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Tha main facts of the CMCX 2019

10 & 11 March 2020

Trade Fair Munich

7,000+ attendees

100+ exhibitors & sponsors

100+ speakers in 60 slots


Conference + trade fair = The complete programme for your content marketing

At the same time as the conference, the only real content marketing exposition will take place. As a conference attendee you of course have access to the trade fair area and can find out about new products and services from the major providers.


These speakers stand already on the CMCX stage

Philip Hartmann<br /><img src="" style="max-width:140px;width:100%;height:auto;margin-top:12px;">

Philip Hartmann

Head of Content | Western Europe Marketing, Coca-Cola
Dr. Markus Irmscher<br /><img src="" style="max-width:140px;width:100%;height:auto;margin-top:12px;">

Dr. Markus Irmscher

Head of Content and Platforms, Nestlé AG
Joko Winterscheidt

Joko Winterscheidt

Gesellschafter, Creative Cosmos 15
Micky Beisenherz

Micky Beisenherz

Autor & Moderator
Thorsten Eder <br /><img src="" style="max-width:140px;width:100%;height:auto;margin-top:12px;">

Thorsten Eder

Leiter Marketing, Saturn Deutschland

Dieter Lutz<br /><img src="" style="max-width:140px;width:100%;height:auto;margin-top:12px;">

Dieter Lutz

Marketing Director, Bahlsen GmbH & Co. KG
Ulrich Schwarze </br><img src="" style="max-width:140px;width:140px;height:auto;margin-top:12px;">

Ulrich Schwarze

Projektleiter Mission To The Moon, AUDI
Carolin Niemczyk & Daniel Grunenberg<br /><img src="" style="max-width:140px;width:100%;height:auto;margin-top:12px;">

Carolin Niemczyk & Daniel Grunenberg

Sandra Baur <br /><img src="" style="max-width:140px;width:100%;height:auto;margin-top:12px;">

Sandra Baur

Head of Digital Content, Merck
Philipp Wachholz<br /><img src="" style="max-width:140px;width:100%;height:auto;margin-top:12px;">

Philipp Wachholz

Director Corporate Affairs, McDonald’s Deutschland

Kerstin Pape<br /><img src="" style="max-width:140px;width:100%;height:auto;margin-top:12px;">

Kerstin Pape

Bereichsleiterin Online Marketing, OTTO
Will Hayward <br /><img src="" style="max-width:140px;width:100%;height:auto;margin-top:12px;">

Will Hayward

Vice President, Europe, BuzzFeed
DNER - Felix von der Laden

DNER – Felix von der Laden


Networking with other content marketers

Of course, the focus is not only on the pure transfer of know-how, but also on the direct exchange of ideas with the speakers and the other attendees. The CMCX is known and popular for its open networking atmosphere. We have created various “contact points” especially for networking in the industry, such as the Content Marketing Lounge, the CMCX NIGHT on the first evening and SpeedNETworking.


Agenda & Speaker


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Europe’s number one content marketing event with conference and trade fair, workshops and the CMCX NIGHT. This is where the trends for the years ahead are set.